Google Gives Access To 15-Second Non-Skippable Video Ads To All Advertisers
In this post, I am going to share a new update with you guys about Google Ads. And, the update is not related to search ads campaign but display campaign which is video ads.
From now on Google has started giving access to all the advertisers to run 15-second non-skippable video ads which were only available to select advertisers through Google preferred and by reservation.
As we know Google always tries to come with new features which they think will help their advertiser and users.
But you must be thinking why Google is giving access to run 15-second non-skippable ads to all its advertisers.
According to eMarketer, in the year 2018, advertisers spent $27.82 billion which is 30
Here is an announcement made by the Google states:
“Today we’re expanding access to advertisers running auction campaigns. Recognizing that advertisers should have access to the full range of creative options regardless of how they buy – whether in advance via reservation or in the Google Ads auction – we’re bringing nonskippable 15-second ads to Google Ads and Display and Video 360, across YouTube and Google video partners. Meanwhile, we continue to have protections in our ad system to cap the number of ads a user sees, to ensure users have a great experience while watching YouTube.”
You can create the 15-second non-skippable video ads while setting up a new campaign in Google Ads or Display and Video 360.
Let me know what do you think about this update? I would love to hear your thoughts on it.